Stop Spending More on Top-of-Funnel

Dec 9, 2025

Why your best candidates are already in your ATS…


Every year, healthcare staffing agencies set new goals around growth, submittals, and placements — and every year, many leaders default to the same strategy:
spend more on top-of-funnel.

More job boards.
More paid ads.
More outbound.
More sourcing headcount.

But here’s the truth that’s becoming impossible to ignore:

The fastest, most cost-efficient wins in healthcare staffing don’t come from buying more leads.
They come from activating the candidates your agency already has.

And recruiters feel the pain of this disconnect every day.

Your Database Isn’t the Problem — Accessing It Is

If you’re like most agencies, your ATS contains:

  • thousands of candidates

  • years of recruiter notes and context

  • people who were previously engaged

  • nurses who loved working with your agency

  • talent who is STILL warm but hasn’t been contacted recently

The issue isn’t lack of candidates.
The issue is that recruiters can’t surface the right ones fast enough.

This leads to:

  • wasted sourcing time

  • unnecessary job board spend

  • STOP replies and cold outreach

  • good candidates getting contacted too late

  • missed submissions because someone else moved faster

And recruiters know it.

What Happens When You Activate the Database You Already Have

Here’s what one recruiter told us after using Ember:

“This platform makes sourcing effortless… it even helped me reconnect and book a nurse I had completely forgotten about.”

Think about that for a moment:
A nurse that existed in the system.
A nurse the recruiter had already spoken to.
A nurse who was a match.
A nurse who was nearly lost forever — until Ember surfaced them at the right time.

This isn’t a one-off story.
This happens every day when agencies turn their ATS into a living pipeline rather than a storage closet.

Why Matching Matters More Than Sourcing in 2026

When recruiters can instantly see:

  • who’s qualified

  • who’s available

  • who matches at a high confidence

  • who they’ve engaged before

  • who is likely to convert

  • who hasn’t been touched recently

…the entire recruiting workflow changes.

Recruiters stop digging.
They stop cold messaging candidates who aren’t a fit.
They stop wasting time toggling and guessing.

Instead, they start:
🔥 engaging with warm candidates
🔥 submitting faster
🔥 rekindling existing relationships
🔥 reducing job board dependency
🔥 working from a place of precision, not chaos

This is how top-performing agencies will win in 2026.

Less Top-of-Funnel. More Activation. Higher ROI.

The smartest agencies are shifting their investment from “more leads” to “better activation.”

Why?


Because a strong matching engine gives you:

  • faster speed-to-submit

  • more placements per recruiter

  • higher recruiter satisfaction

  • lower sourcing costs

  • stronger candidate relationships

  • significantly reduced STOP replies

When your recruiters can fully utilize your ATS, you no longer compete on spend.
You compete on speed, accuracy, and relationships.

Ember Turns Your ATS Into an Engine — Not a Warehouse

With Ember, recruiters can:

  • surface high-fit matches instantly

  • share jobs with one click via email or SMS

  • reconnect with warm candidates automatically

  • reduce sourcing time dramatically

  • spend more time engaging and submitting

  • drive more placements with the people they already know

This is not another sourcing tool.
This is a database activation platform powered by a healthcare-specific AI model.

And it’s helping agencies win faster — without increasing their top-of-funnel spend.

Ready to See What’s Already Inside Your ATS?

If you’re planning your 2026 strategy, start by asking:
“Are we fully leveraging the candidates we already have?”

If the answer is no… you’re not alone.
And Ember can change that.

👉 Book a December demo: www.emberhiring.com/contactus
🔥 Ember — AI built for Healthcare Staffing